Fast Growing Fan Base With Diverse Appeal
According to the National Chicken Council, chicken remains a top choice for consumers, driving rapid franchise growth. In 2023, the average American consumed approximately 98.3 pounds of chicken, highlighting its popularity as a healthy, affordable protein.
At Tribos Peri Peri Chicken, we’re leading the way with bold flavors and rich cultural influences, embracing the growing demand for lighter, healthier preparations, vibrant marinades, and spicy sauces. As noted by a senior Corporate Chef at Perdue Farms, the U.S. chicken market is shifting toward these trends, with consumers favoring lighter options and bold, spicy flavors over heavy breading.